Capturing the legacy of a voting tech powerhouse.
In a high-stakes election year marked by unprecedented misinformation and voter suppression, Vote.org needed to cut through the noise with a clear, trusted message: every vote counts. As the largest nonpartisan voter registration organization in the U.S., they helped millions register, verify, and cast their ballots. Our task was to help them tell that story—at scale and with intention.
Vote.org approached us with a wealth of data, milestones, and campaign moments from 2024. But the story wasn’t just about reach—it was about trust, accessibility, and impact. Together, we reimagined their visual identity and crafted a digital-first report designed to resonate with funders, media, and the public alike.
We evolved Vote.org’s visual identity from a muted purple palette to a bold, energetic red and blue—reclaiming patriotic colors to reflect the organization’s vital, nonpartisan role in today’s polarized landscape.
What We Did
- Led a brand refresh that balanced trustworthiness with urgency, ensuring consistency across digital and print materials
- Developed a clear, accessible narrative arc highlighting Vote.org’s role in expanding civic participation across the country
- Delivered a polished, accessible impact report ready for distribution to partners, press, and donors
- Packaged social-ready graphics and stat cards to help the team amplify key wins across platforms
Outcome
The final report offered more than just a recap—it became a strategic asset that Vote.org used to build momentum, secure funding, and position itself as a frontline defender of democracy. The redesigned brand system and storytelling framework continue to shape how the organization communicates its mission going forward.
Team
Marisa Ruiz Asari
Meaghan Barry
Katherine Chui | Motion
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